Unsubscribe Rate
Quick Definition
The Unsubscribe Rate is a metric that measures the percentage of recipients who opt out of receiving future emails from a particular campaign or mailing list. It indicates the effectiveness and relevance of email content.
The Unsubscribe Rate is calculated by dividing the number of unsubscribes by the total number of delivered emails, then multiplying by 100 to get a percentage. A high unsubscribe rate may signal that the content is not meeting recipientsā expectations or that they no longer find it relevant.
Monitoring this rate helps marketers understand recipient satisfaction and adjust their strategies to improve engagement and reduce churn. Regularly reviewing and addressing factors contributing to high unsubscribe rates can enhance the overall effectiveness of email campaigns.
Related Terms
Abandoned Cart Email
An Abandoned Cart Email is an automated email sent to customers who add items to their online shopping cart but leave without completing the purchase. It aims to remind and encourage customers to complete their purchase.
Autoresponder
An Autoresponder is an automated email response system that sends pre-written messages to recipients based on specific triggers or actions, such as signing up for a newsletter or making a purchase.
Call to Action (CTA)
A Call to Action (CTA) is a prompt in an email that encourages the recipient to take a specific action, such as clicking a link, downloading a file, or making a purchase.
CAN-SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, and gives recipients the right to have emails stopped from being sent to them.
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