Unsubscribe Rate

The Unsubscribe Rate is calculated by dividing the number of unsubscribes by the total number of delivered emails, then multiplying by 100 to get a percentage. A high unsubscribe rate may signal that the content is not meeting recipients’ expectations or that they no longer find it relevant.

Monitoring this rate helps marketers understand recipient satisfaction and adjust their strategies to improve engagement and reduce churn. Regularly reviewing and addressing factors contributing to high unsubscribe rates can enhance the overall effectiveness of email campaigns.