User Agent

Quick Definition

A User Agent is a software application or tool that acts on behalf of a user to interact with web services or applications. In the context of email marketing, it typically refers to the email client or web browser used to access and view emails.

In email marketing, the User Agent identifies the email client or web browser through which an email is opened. Understanding the User Agent helps marketers optimize email designs and content for various platforms, ensuring that emails render correctly and are displayed as intended across different devices and clients.

By analyzing User Agent data, marketers can tailor their email campaigns to accommodate different email clients and browsers, improving user experience and engagement. This information is crucial for troubleshooting issues related to email display and for optimizing emails to meet diverse user preferences.

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