4.9/ 5
Across 142 reviews from 19,000+ installs on the Google Workspace Marketplace.
Send-only Gmail access. We never read your inbox.
Mail merge for Gmail
Send a personal email to everyone on your list, from your own Gmail account. Names, links, and attachments are filled in from your Google Sheet, and every open and click is tracked.
Free plan: 50 emails a day, no credit card. Works with Gmail and Google Workspace.
A Gmail mail merge sends the same message to many people, but each person receives their own individual email with their details filled in. Gmail's built-in version only works on some paid Workspace plans, cannot personalize subject lines, and has no tracking or scheduling. BetterMerge works with any Gmail or Google Workspace account and sends each email one by one through your Gmail, so it lands like a normal conversation, sits in your Sent folder, and replies come straight to your inbox.
Sound familiar?
- Copying and pasting the same email forty times and changing the name each time
- Using BCC and hoping nobody notices it was a mass email
- Gmail's built-in mail merge being unavailable on your account, or too limited
- Sending blind, with no idea who opened your email
Everything a Gmail mail merge should do
Personal emails, built from your sheet
Every column in your Google Sheet becomes a merge tag. Use them in the subject line, the body, links, and images, so each email reads like you wrote it for that person.
- Merge tags in subject, body, links, and images
- A different attachment for each recipientPlus+
- Per-recipient CC and BCCLite+
- Rich-text or HTML editor, snippets, and an AI writing assistant
Sent from Gmail, at a pace you choose
BetterMerge sends through your own Gmail account, one email at a time. Schedule a campaign, or spread it across hours and days so it stays well within Gmail's limits.
- Schedule for a date and timeLite+
- Sending days, time windows, gaps, and a daily capPlus+
- Send from Gmail aliases or extra accountsPlus+
- Pause, resume, or stop a campaign at any time
See who opened and clicked
Open and click tracking is included on every plan. Results appear in your campaign report and are written back to your Google Sheet, so your follow-up list builds itself.
- Open and click tracking, even on the free plan
- Status columns written to your sheet
- Follow up only with people who opened or clickedLite+
- Optional reply and bounce trackingPlus+
Also included
Your inbox stays private
BetterMerge only asks for permission to send email. It cannot read, search, or delete anything in your Gmail.
Works with any Google account
Free @gmail.com accounts and Google Workspace accounts both work. No Workspace edition requirements.
Add-on or web app
Run campaigns from the Google Sheets add-on or the web dashboard at app.bettermerge.com, on the same account.
Unsubscribes handled for you
Every email includes an unsubscribe link, and people who opt out are skipped in all your future campaigns.
Your first Gmail mail merge in four steps
- 1
Install BetterMerge
Add the free add-on from the Google Workspace Marketplace, or sign in to the web app with Google.
- 2
Pick your Google Sheet
One row per recipient, with an email column and any details you want to personalize.
- 3
Write your email
Add merge tags like {{First Name}} and preview exactly what each person will receive.
- 4
Send or schedule
Emails go out from your Gmail. Watch opens and clicks come in on your report and sheet.
Trusted by 19,000+ Google Workspace users
Rated 4.9 out of 5 across 142 Marketplace reviews.
Read all 142 reviews
"I recommend this app for your mail merge! This tool is very simple, everything is clear for the use. Thanks for this! It's the best app in the Market for me!"
"One of the best mail merge applications I've ever used so far, really a life saver for small businesses like mine."
"Best extension for Mail merging, very fast, functional and affordable…"
Frequently asked questions
How do I do a mail merge in Gmail?
Put your recipients in a Google Sheet with one row per person, install a mail merge add-on such as BetterMerge, write your email with merge tags like {{First Name}} that match your column headers, preview it, and send. Each recipient gets an individual email from your Gmail account.
Does Gmail have a built-in mail merge?
Only on some paid Google Workspace editions, such as Business Standard and Business Plus. It personalizes the email body but not the subject line, has no open or click tracking, and cannot be scheduled. BetterMerge works on free Gmail accounts too and adds those features.
How many emails can I send per day?
BetterMerge's free plan sends up to 50 emails a day. Paid plans go up to 500 a day on personal Gmail accounts and up to 2,000 a day on Google Workspace, within Google's own sending limits.
Will the emails come from my own address?
Yes. Every email is sent through your Gmail account, appears in your Sent folder, and replies arrive in your inbox. On Plus and Pro you can also send from a Gmail alias or another connected Google account.
Is BetterMerge free?
Yes, there is a free plan with 50 emails a day, up to 5 campaigns a month, and open and click tracking. No credit card needed. Paid plans add higher volume, scheduling, attachments, and automation.
Can BetterMerge read my emails?
No. BetterMerge only requests permission to send email. It cannot read, search, or delete messages in your mailbox.
Related resources
Transform your email campaigns with BetterMerge
Send personalized emails at scale using Gmail and Google Sheets. Track opens, clicks, and manage your campaigns with ease.
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Free plan available
Works with Gmail & Sheets
Track opens & clicks