Email tracking for Gmail
Know who opened, who clicked, and who bounced — in real time, for every campaign you send from Gmail.
Gmail tells you an email was sent, and nothing more. BetterMerge adds real email tracking to Gmail: opens, link clicks, bounces, and unsubscribes are recorded for every recipient and streamed live into your dashboard and your Google Sheet. No more guessing whether your message landed — or whether anyone read it.
- Sending campaigns from Gmail with zero visibility into what happens after
- Following up blindly because you don't know who opened or clicked
- Finding out about bounces days later — or never
Tracking built for Gmail senders
Real-time opens and clicks
Every open and link click is recorded as it happens and shown per recipient. Watch engagement roll in live during a send.
Results in your Google Sheet
Tracking status is written back to your contact sheet row by row — filter it, sort it, and build your follow-up list without exporting anything.
Bounce and unsubscribe handling
Bounced addresses and unsubscribes are flagged automatically and excluded from future sends, protecting your sender reputation.
Your own tracking domain
Use a custom tracking domain so tracked links carry your brand — better trust with recipients and spam filters alike.
How it works
- 1
Connect your Gmail account
Sign in with Google in the web dashboard or install the Google Sheets add-on. No inbox-reading permissions required.
- 2
Create your campaign
Import contacts from Google Sheets, write your template, and enable open and click tracking with one toggle.
- 3
Send from your own Gmail
Emails go out individually through your account, so they look and deliver like personal emails.
- 4
Watch results live
Opens, clicks, bounces, and unsubscribes appear in your dashboard and sheet in real time. Follow up with exactly the right people.
Frequently asked questions
How does email open tracking work?
BetterMerge inserts a tiny invisible image in each email. When a recipient opens the message and images load, the open is recorded. This is the industry-standard approach used by all major tracking tools.
Is open tracking 100% accurate?
No tool can promise that. Some email clients block images (which hides opens) and some, like Apple Mail's privacy features, pre-fetch them (which can inflate opens). Click tracking is much more reliable, which is why BetterMerge tracks both.
Can recipients tell that the email is tracked?
The tracking pixel is invisible. Tracked links redirect through a tracking URL — with a custom tracking domain, those links use your own domain so they still look like yours.
Does BetterMerge read my Gmail inbox?
No. BetterMerge requests only the permissions needed to send email on your behalf. Your inbox and conversations are never read.
Which plans include tracking?
Open and click tracking are included on all paid plans, starting with Lite. Every plan also includes automatic unsubscribe handling.
Related resources
Transform your email campaigns with BetterMerge
Send personalized emails at scale using Gmail and Google Sheets. Track opens, clicks, and manage your campaigns with ease.