Dedicated IP Address

A Dedicated IP Address is an IP address exclusively assigned to one sender, used to send emails. It provides greater control over email deliverability and reputation compared to shared IP addresses.

Using a Dedicated IP Address can help improve email deliverability by ensuring that the sender’s reputation is not affected by other users’ actions. It allows for a consistent sending history and more precise monitoring of email performance. However, it requires maintaining good sending practices to build and sustain a positive reputation on that IP address.