DNS (Domain Name System)
Quick Definition
DNS (Domain Name System) is a hierarchical system that translates human-readable domain names (like example.com) into IP addresses, allowing web browsers and email clients to locate and connect with websites and email servers.
DNS (Domain Name System) is a hierarchical system that translates human-readable domain names (like example.com) into IP addresses, allowing web browsers and email clients to locate and connect with websites and email servers.
DNS plays a crucial role in email delivery by resolving domain names to the correct IP addresses of mail servers. Proper DNS configuration, including DNS records like MX (Mail Exchange) and SPF (Sender Policy Framework), is essential for ensuring email deliverability and protecting against phishing and spoofing attacks.
Related Terms
A/B Testing
A/B Testing involves comparing two versions of an email or webpage to determine which one performs better. It helps optimize elements such as subject lines, content, or design to improve overall effectiveness.
Abandoned Cart Email
An Abandoned Cart Email is an automated email sent to customers who add items to their online shopping cart but leave without completing the purchase. It aims to remind and encourage customers to complete their purchase.
Conversion Rate
Conversion Rate is the percentage of recipients who complete a desired action, such as making a purchase or filling out a form, after interacting with an email. It measures the effectiveness of an email campaign in driving desired outcomes.
Call to Action (CTA)
A Call to Action (CTA) is a prompt in an email that encourages the recipient to take a specific action, such as clicking a link, downloading a file, or making a purchase.
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