Drip Campaign
Quick Definition
A Drip Campaign is a series of automated emails sent to subscribers or leads over a set period, designed to nurture and engage them with relevant content and calls-to-action.
A Drip Campaign is a series of automated emails sent to subscribers or leads over a set period, designed to nurture and engage them with relevant content and calls-to-action.
These campaigns are triggered based on user behavior or specific time intervals, allowing businesses to deliver targeted messages at strategic points in the customer journey. Drip campaigns help maintain engagement, build relationships, and guide prospects through the sales funnel, ultimately improving conversion rates and customer retention.
Related Terms
A/B Testing
A/B Testing involves comparing two versions of an email or webpage to determine which one performs better. It helps optimize elements such as subject lines, content, or design to improve overall effectiveness.
Abandoned Cart Email
An Abandoned Cart Email is an automated email sent to customers who add items to their online shopping cart but leave without completing the purchase. It aims to remind and encourage customers to complete their purchase.
Autoresponder
An Autoresponder is an automated email response system that sends pre-written messages to recipients based on specific triggers or actions, such as signing up for a newsletter or making a purchase.
Call to Action (CTA)
A Call to Action (CTA) is a prompt in an email that encourages the recipient to take a specific action, such as clicking a link, downloading a file, or making a purchase.
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