Drip Campaign

A Drip Campaign is a series of automated emails sent to subscribers or leads over a set period, designed to nurture and engage them with relevant content and calls-to-action.

These campaigns are triggered based on user behavior or specific time intervals, allowing businesses to deliver targeted messages at strategic points in the customer journey. Drip campaigns help maintain engagement, build relationships, and guide prospects through the sales funnel, ultimately improving conversion rates and customer retention.