Email Authentication
Quick Definition
Email Authentication is a process that verifies the legitimacy of an email sender through methods like SPF, DKIM, and DMARC, helping to protect against email spoofing and phishing attacks.
Email Authentication is a process that verifies the legitimacy of an email sender through methods like SPF, DKIM, and DMARC, helping to protect against email spoofing and phishing attacks.
By implementing email authentication, organizations can improve email deliverability and enhance security. These authentication methods confirm that the email comes from a trusted source and has not been tampered with, reducing the risk of fraudulent activities and ensuring that legitimate emails reach the intended recipients’ inboxes.
Related Terms
A/B Testing
A/B Testing involves comparing two versions of an email or webpage to determine which one performs better. It helps optimize elements such as subject lines, content, or design to improve overall effectiveness.
Abandoned Cart Email
An Abandoned Cart Email is an automated email sent to customers who add items to their online shopping cart but leave without completing the purchase. It aims to remind and encourage customers to complete their purchase.
Conversion Rate
Conversion Rate is the percentage of recipients who complete a desired action, such as making a purchase or filling out a form, after interacting with an email. It measures the effectiveness of an email campaign in driving desired outcomes.
Call to Action (CTA)
A Call to Action (CTA) is a prompt in an email that encourages the recipient to take a specific action, such as clicking a link, downloading a file, or making a purchase.
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