Email Service Provider (ESP)

Quick Definition

An Email Service Provider (ESP) is a company or platform that offers tools and services for managing and sending bulk email campaigns, including features like automation, analytics, and list management.

An Email Service Provider (ESP) is a company or platform that offers tools and services for managing and sending bulk email campaigns, including features like automation, analytics, and list management.

ESPs help businesses execute effective email marketing strategies by providing infrastructure for creating, sending, and tracking emails. They also assist with compliance, deliverability, and performance monitoring. Popular examples include Mailchimp, SendGrid, and Constant Contact.

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