Email Service Provider (ESP)
Quick Definition
An Email Service Provider (ESP) is a company or platform that offers tools and services for managing and sending bulk email campaigns, including features like automation, analytics, and list management.
An Email Service Provider (ESP) is a company or platform that offers tools and services for managing and sending bulk email campaigns, including features like automation, analytics, and list management.
ESPs help businesses execute effective email marketing strategies by providing infrastructure for creating, sending, and tracking emails. They also assist with compliance, deliverability, and performance monitoring. Popular examples include Mailchimp, SendGrid, and Constant Contact.
Related Terms
A/B Testing
A/B Testing involves comparing two versions of an email or webpage to determine which one performs better. It helps optimize elements such as subject lines, content, or design to improve overall effectiveness.
Abandoned Cart Email
An Abandoned Cart Email is an automated email sent to customers who add items to their online shopping cart but leave without completing the purchase. It aims to remind and encourage customers to complete their purchase.
Autoresponder
An Autoresponder is an automated email response system that sends pre-written messages to recipients based on specific triggers or actions, such as signing up for a newsletter or making a purchase.
Call to Action (CTA)
A Call to Action (CTA) is a prompt in an email that encourages the recipient to take a specific action, such as clicking a link, downloading a file, or making a purchase.
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