IP Warming
Quick Definition
IP Warming is the process of gradually increasing the volume of emails sent from a new or dormant IP address to establish a positive sender reputation and ensure better deliverability.
IP Warming involves starting with a small volume of emails and gradually increasing the amount over time. This process helps build a positive reputation with Internet Service Providers (ISPs) and avoids being flagged as spam. Proper IP warming is crucial for maintaining good deliverability rates and ensuring that emails reach recipientsā inboxes rather than their spam folders.
Related Terms
A/B Testing
A/B Testing involves comparing two versions of an email or webpage to determine which one performs better. It helps optimize elements such as subject lines, content, or design to improve overall effectiveness.
Abandoned Cart Email
An Abandoned Cart Email is an automated email sent to customers who add items to their online shopping cart but leave without completing the purchase. It aims to remind and encourage customers to complete their purchase.
Autoresponder
An Autoresponder is an automated email response system that sends pre-written messages to recipients based on specific triggers or actions, such as signing up for a newsletter or making a purchase.
Call to Action (CTA)
A Call to Action (CTA) is a prompt in an email that encourages the recipient to take a specific action, such as clicking a link, downloading a file, or making a purchase.
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