IP Warming

Quick Definition

IP Warming is the process of gradually increasing the volume of emails sent from a new or dormant IP address to establish a positive sender reputation and ensure better deliverability.

IP Warming involves starting with a small volume of emails and gradually increasing the amount over time. This process helps build a positive reputation with Internet Service Providers (ISPs) and avoids being flagged as spam. Proper IP warming is crucial for maintaining good deliverability rates and ensuring that emails reach recipients’ inboxes rather than their spam folders.

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