Opt-In
Quick Definition
Opt-In refers to the process where individuals give explicit permission to receive communications, such as marketing emails, from an organization or business.
Opt-In is a crucial practice in email marketing, ensuring that recipients have actively agreed to receive emails. This can be done through sign-up forms, checkboxes, or subscription requests. Opt-In helps build a quality email list, improving engagement and reducing the likelihood of emails being marked as spam. It is also a key requirement for compliance with various data protection regulations and email marketing laws.
Related Terms
Abandoned Cart Email
An Abandoned Cart Email is an automated email sent to customers who add items to their online shopping cart but leave without completing the purchase. It aims to remind and encourage customers to complete their purchase.
Autoresponder
An Autoresponder is an automated email response system that sends pre-written messages to recipients based on specific triggers or actions, such as signing up for a newsletter or making a purchase.
Call to Action (CTA)
A Call to Action (CTA) is a prompt in an email that encourages the recipient to take a specific action, such as clicking a link, downloading a file, or making a purchase.
CAN-SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, and gives recipients the right to have emails stopped from being sent to them.
Ready for More Powerful Email Tools?
Take your email game to the next level with BetterMerge. Send personalized mail merge campaigns directly from Gmail and Google Sheets.