Opt-In

Quick Definition

Opt-In refers to the process where individuals give explicit permission to receive communications, such as marketing emails, from an organization or business.

Opt-In is a crucial practice in email marketing, ensuring that recipients have actively agreed to receive emails. This can be done through sign-up forms, checkboxes, or subscription requests. Opt-In helps build a quality email list, improving engagement and reducing the likelihood of emails being marked as spam. It is also a key requirement for compliance with various data protection regulations and email marketing laws.

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