Opt-In
Quick Definition
Opt-In refers to the process where individuals give explicit permission to receive communications, such as marketing emails, from an organization or business.
Opt-In is a crucial practice in email marketing, ensuring that recipients have actively agreed to receive emails. This can be done through sign-up forms, checkboxes, or subscription requests. Opt-In helps build a quality email list, improving engagement and reducing the likelihood of emails being marked as spam. It is also a key requirement for compliance with various data protection regulations and email marketing laws.
Related Terms
A/B Testing
A/B Testing involves comparing two versions of an email or webpage to determine which one performs better. It helps optimize elements such as subject lines, content, or design to improve overall effectiveness.
Abandoned Cart Email
An Abandoned Cart Email is an automated email sent to customers who add items to their online shopping cart but leave without completing the purchase. It aims to remind and encourage customers to complete their purchase.
Autoresponder
An Autoresponder is an automated email response system that sends pre-written messages to recipients based on specific triggers or actions, such as signing up for a newsletter or making a purchase.
Call to Action (CTA)
A Call to Action (CTA) is a prompt in an email that encourages the recipient to take a specific action, such as clicking a link, downloading a file, or making a purchase.
Ready to implement opt-in?
Use BetterMerge to create professional mail merge campaigns with Gmail and Google Sheets. Perfect for putting email marketing best practices into action.