Spam Trap

Spam Traps are often set up by email service providers, anti-spam organizations, or ISPs to detect and penalize senders who engage in poor email practices, such as sending emails to outdated or purchased lists. When an email is sent to a spam trap, it indicates that the sender is not following proper list hygiene or consent practices.

Avoiding spam traps involves regularly cleaning email lists, ensuring all recipients have opted in, and monitoring email deliverability. Proper list management helps maintain a good sender reputation and improves overall email campaign performance.