Unique Clicks

Quick Definition

Unique Clicks represent the number of distinct recipients who have clicked on a link within an email at least once. This metric measures the effectiveness of the email's content and call-to-action in driving engagement.

Unique Clicks track how many individual recipients clicked on any link in an email, regardless of how many times they clicked. This metric helps marketers assess the actual engagement with their email’s content and determine the success of their calls-to-action.

By analyzing Unique Clicks, marketers can gain insights into which elements of their emails are most compelling to recipients and refine their strategies to improve click-through rates and overall campaign performance.

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