Unsubscribe Link

The Unsubscribe Link is typically found at the bottom of an email and directs recipients to a page where they can confirm their decision to unsubscribe. Including this link helps ensure that recipients can easily manage their email preferences and comply with regulations like the CAN-SPAM Act and GDPR.

By providing a straightforward way for users to opt out, marketers can maintain a positive sender reputation, reduce complaints, and focus on engaging with an interested audience. Properly managing unsubscribes also helps in maintaining a clean and effective email list.