Welcome Email
Quick Definition
A Welcome Email is an introductory message sent to new subscribers or customers, typically upon their first interaction with a brand. It serves to acknowledge their registration or purchase and provide key information about the brand or service.
A Welcome Email is often the first communication a new subscriber or customer receives, setting the tone for their relationship with the brand. This email usually includes a thank-you message, an overview of what to expect, and important details such as account information, next steps, or special offers.
By crafting a well-designed Welcome Email, marketers can create a positive first impression, enhance engagement, and guide new users through the initial stages of their journey with the brand. It also helps in building a foundation for ongoing communication and relationship-building.
Related Terms
Abandoned Cart Email
An Abandoned Cart Email is an automated email sent to customers who add items to their online shopping cart but leave without completing the purchase. It aims to remind and encourage customers to complete their purchase.
Autoresponder
An Autoresponder is an automated email response system that sends pre-written messages to recipients based on specific triggers or actions, such as signing up for a newsletter or making a purchase.
Call to Action (CTA)
A Call to Action (CTA) is a prompt in an email that encourages the recipient to take a specific action, such as clicking a link, downloading a file, or making a purchase.
CAN-SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, and gives recipients the right to have emails stopped from being sent to them.
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