Whitelist Email
Quick Definition
A Whitelist Email is an email that has been approved by a recipient and added to their whitelist, ensuring that future messages from that sender are delivered directly to the inbox rather than being filtered into spam or junk folders.
A Whitelist Email is sent by a marketer to encourage recipients to add the sender’s email address to their whitelist. This action helps ensure that future communications are not mistakenly flagged as spam. By requesting recipients to whitelist their email address, marketers aim to improve deliverability and maintain effective communication with their audience.
For recipients, whitelisting an email address helps to receive important updates and offers without interruption, ensuring that valuable information is not missed due to spam filters.
Related Terms
A/B Testing
A/B Testing involves comparing two versions of an email or webpage to determine which one performs better. It helps optimize elements such as subject lines, content, or design to improve overall effectiveness.
Abandoned Cart Email
An Abandoned Cart Email is an automated email sent to customers who add items to their online shopping cart but leave without completing the purchase. It aims to remind and encourage customers to complete their purchase.
Autoresponder
An Autoresponder is an automated email response system that sends pre-written messages to recipients based on specific triggers or actions, such as signing up for a newsletter or making a purchase.
Call to Action (CTA)
A Call to Action (CTA) is a prompt in an email that encourages the recipient to take a specific action, such as clicking a link, downloading a file, or making a purchase.
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