Whitelist Email

Quick Definition

A Whitelist Email is an email that has been approved by a recipient and added to their whitelist, ensuring that future messages from that sender are delivered directly to the inbox rather than being filtered into spam or junk folders.

A Whitelist Email is sent by a marketer to encourage recipients to add the sender’s email address to their whitelist. This action helps ensure that future communications are not mistakenly flagged as spam. By requesting recipients to whitelist their email address, marketers aim to improve deliverability and maintain effective communication with their audience.

For recipients, whitelisting an email address helps to receive important updates and offers without interruption, ensuring that valuable information is not missed due to spam filters.

Ready to implement whitelist email?

Use BetterMerge to create professional mail merge campaigns with Gmail and Google Sheets. Perfect for putting email marketing best practices into action.