How to View Tracking Logs

Introduction

Tracking logs provide important insights into the performance of your email campaigns, such as how many recipients opened your emails, clicked on links, or unsubscribed. BetterMerge offers detailed tracking logs to help you analyze these metrics and optimize your campaigns. This guide will show you how to access and interpret these logs effectively.

Step 1: Access the Tracking Logs Page

Click Campaigns in the left menu of the web app or the Google Sheets add-on, open your campaign, and click the Tracking logs tab. It lists every open, click, and unsubscribe recorded for the campaign, newest first. Tracking logs only fill in for events you turned tracking on for. See Tracking.

Step 2: Use Filters to View Specific Logs

At the top of the Tracking logs tab, you will find four filter options:

• All: View all tracking logs combined.
• Opens: See logs for email opens.
• Clicks: View logs for link clicks within your emails.
• Unsubscribes: Check logs for unsubscribe actions.

Select the appropriate filter to focus on the type of tracking logs you want to review.

Step 3: Review Specific Tracking Logs

Each row shows the Timestamp, the Recipient, and the Event (Opened, Clicked, or Unsubscribed). Clicks also show the Clicked link, and each row shows the Device and Location when they are available.

• Opens: Which recipients opened your emails and when.
• Clicks: Which recipients clicked which links.
• Unsubscribes: Recipients who unsubscribed from your emails.

The Counted as column shows whether each interaction added to your campaign totals:

• First engagement: The recipient’s first open, click, or unsubscribe for this campaign. Only this interaction adds to the campaign’s totals.
• New link: The recipient had already clicked before, but this is the first time they clicked this particular link. It doesn’t change the campaign’s click total.
• Repeat: A repeated open or click from the same recipient. It’s kept here for detail but doesn’t change your totals.
• —: An older interaction recorded before this breakdown existed.

Step 4: Monitor Tracking Logs in Google Sheets

In addition to the Tracking logs tab, BetterMerge updates your Google Sheet for every open, click, and unsubscribe. The STATUS (Campaign name) column shows the latest status for each row, such as OPENED, CLICKED, or UNSUBSCRIBED. The LOGS (Campaign name) column keeps a line for every interaction, so you can see when a recipient opened or clicked more than once, even though each recipient is only counted once in your campaign totals. Sheets used by campaigns created before March 2025 may show METADATA instead of LOGS.

Conclusion

Viewing tracking logs in BetterMerge helps you gain valuable insights into your email campaign’s performance. By checking the Tracking logs tab and the STATUS and LOGS columns in Google Sheets, you can analyze recipient engagement and make data-driven decisions to improve your campaigns. For further details on managing and optimizing your campaigns, refer to the comprehensive campaign management guide.