Reusable Snippets

Introduction

A snippet is a saved block of content you can drop into any template: a call-to-action button, a legal disclaimer, a product description, a booking link, or a formatted footer. Write it once, then insert it wherever you need it.

Snippets are available on every plan.

Signatures Have Their Own Feature

For email signatures, use Email signatures instead. BetterMerge adds your signature automatically at send time, so you do not need to insert it into each template.

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Create a Snippet

1. Open Snippets from the left menu.
2. Click New snippet.
3. Enter a Snippet Name. Only you see it; use letters, numbers, spaces, underscores, or hyphens.
4. Optionally add a Description for your own reference.
5. Choose the snippet type. Use Generic for most content.
6. Write the snippet in the Content editor. You can format text, add links and images, and use merge tags such as {{First Name}}.
7. Click Save Snippet.

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Insert a Snippet Into a Template

1. Open a template in the template editor.
2. Place your cursor where the snippet should go in the body.
3. Open the Snippets dropdown next to the Body label and choose a snippet.

The snippet’s content is inserted at your cursor. You can then edit it in the template like any other text.

Inserted Content Is a Copy

Inserting a snippet copies its content into the template. If you edit the snippet later, templates that already contain it do not change. Insert the updated snippet again where you need the new version.

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Find, Edit, or Delete Snippets

• Use Search snippets on the Snippets page to find one by name.
• Click a snippet to edit its name, description, or content.
• Delete snippets you no longer need. Templates that already contain the snippet’s content keep it.

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Ideas for Snippets

• Calls to action: “Book a 15-minute call” with your scheduling link.
• Legal text: confidentiality notices or compliance disclaimers.
• Product blocks: a short description with an image and a link.
• Event details: date, time, venue, and a map link.
• Personalized lines: a sentence built from merge tags that you reuse across campaigns.